Nike is investigating a potential cybersecurity incident after a ransomware group known as World Leaks claimed it leaked a large volume of the company’s internal data. The group alleges that around 1.4 terabytes of Nike data has been published online. Nike has acknowledged the situation and confirmed that it is actively reviewing the claim. However, the company has not yet verified the full scope of the alleged breach.

World Leaks is a ransomware group that focuses on data theft and public leaks rather than encrypting systems. According to the group, the data was released after an extortion attempt failed. The attackers claim the leak contains more than 188,000 files taken from Nike’s internal systems. Independent verification of the complete dataset is still ongoing.
Security researchers who reviewed samples of the leaked files say the material appears to be related mainly to Nike’s internal business operations. The files reportedly include product design documents, manufacturing details, supply chain information, and internal presentations. Some data may relate to upcoming products and production plans. These types of documents are considered sensitive business information.
Nike stated that it takes data protection seriously and is working to determine whether the leaked files are authentic. The company has not shared details about how the attackers may have gained access or when the breach might have occurred. Nike is also assessing whether the data originated directly from its own systems or from a third party.
At this point, there is no confirmed evidence that customer or employee personal data has been exposed. Cybersecurity analysts examining the available samples said they did not find clear signs of personally identifiable information. This suggests that consumer data may not be affected, though the investigation is still in progress.
Even without personal data exposure, experts warn that the leak could still have serious consequences. Internal documents such as product designs, pricing information, and manufacturing details can be valuable to competitors and counterfeiters. The exposure of such data could impact Nike’s business strategy and competitive position.
The incident comes during a challenging period for Nike, as the company faces strong competition in the global sportswear market. Despite the seriousness of the claim, there was no immediate major reaction in Nike’s stock price. This suggests that investors are waiting for confirmed details before responding.
World Leaks has not publicly disclosed whether a ransom demand was made, and Nike has not commented on any negotiations. There has also been no confirmation of law enforcement involvement so far. As investigations continue, more clarity is expected on the authenticity and impact of the alleged 1.4TB data leak.
Stay alert, and keep your security measures updated!
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